Sweet Vibes Only is a project I created during my mentorship at Hook, where my mentor Phil helped guide me and pushed me to think deeper about my decisions. I wanted to build a soda brand that feels nostalgic and modern, mixing vintage soda fountain charm with a fun, playful vibe. I designed the logo, color palette, bubbly patterns, bottle packaging, stickers, storefront mockups, and the overall look and feel of the brand. Phil’s feedback helped me make everything more intentional and cohesive, and it became the project where I really started to understand how much I love working in CPG and packaging design. Sweet Vibes Only is warm, bold, and full of good energy, which feels very true to the kind of work I want to keep creating.
