Futures Foundation is a non-profit organization that assists people with Development Disabilities. Futures Foundation wanted a completely re-branded identity that would appeal to both young and older generations, fresh, unapologetic, and bold. It was important to carefully develop Future's Foundation story and language that would represent its values and beliefs as a company that supports and cares about its community. They wanted a brand that would stand out from government organizations and also become a leading brand and company in supporting people with developmental disabilitys.
Original Branding:
New Brand Identity:
Promise and Essence:
